Open a group page on facebook in your preferred web browser. Its products include foods, beverages, cleaning agents, personal care products, water purifiers and other fastmoving consumer goods. Lifebuoy, liril, hamam, breeze, moti, dove, pears and rexona. It is owned by anglodutch company unilever which owns a 67% controlling share in hul. The company known for its presence across almost all categories of consumer products, has a variety of products in each of the categories targeted at almost all the customer segments. List of products of hul in india cost of capital debt.
Hindustan unilever detailed director reports covering hul financial results and performance report. You can find more information about hindustan unilever limited at in. Hindustan unilever limited hulmaharashtra company csr. A wellmade company profile should include these elements. Company started manufacturing soaps, and the moved to other consumer categories such as, food, tea, detergents, shampoo, personal care products, and water purification. Marketing mix of hindustan unilever hul marketing mix. It has been developed from publicly available inform. Hindustan unilever international company uni assignment. Whilst this will result in different approaches to management for different cities, at a minimum six critical steps were recommended to facilitate the implementation of the hul approach.
On personal care products, hul has adopted the strategy of enhancing its exposure to products based on natural ingredients. There are in all 41,000 employees of different categories working in the company. The head office of the company is located in mumbai. The current ratio measures the company s ability to pay shortterm and longterm obligations. If the elite segments made up of 30% of the market, there was still another 705 of the population which was untapped. The company was renamed in late june 2007 as hindustan unilever limited. Hindustan unilever company history business standard news. Hindustan unilever limited is the largest consumer goods company in india, established in 1933 and is based out of mumbai. The unl factory manufactures huls products like soaps. The companys board of directors confirm that the hul.
Revenue is only recognised to we inspected, on a sample basis, key customer contracts to. Hul hindustan unilever limited swot analysis top hul. Hindustan unilever international company uni assignment centre. Oct 19, 2014 company overview hindustan unilever limited hul is an indian consumer goods company based in mumbai, maharashtra. The company is listed on the bombay stock exchange bse with the bse code as 500696. The company, therefore, cannot guarantee that the forward looking statements made herein shall be realized. Hindustan unilever limited hul is indias largest fastmoving consumer goods. The company s current ratio deteriorated and stood at 1. According to survey, two out of three consumer products sold in india are hul brands. Brand positioning of hindustan unilever limited, hul. Marketing mix of hindustan unilever hul marketing mix and 4 ps. Company profile study followed of hindustan unilever ltd. Pdf this is the first of the threepart case on indias largest consumer goods company, hindustan unilever limited hul, the subsidiary of. Hindustan unilever limited hul played a vital role in combating recession and inducing private consumptionled growth in the indian economy.
Nestle company profile main brands of nestle history. Hul hindustan unilever marketing mix 4ps strategy mba. In this paper an attempt has been made to analyze consumer oriented sales promotion on hul fmcg skin care products in thanjavur. A good company profile should include a cover page that contains the title of the document, the brand line, and the logo of the company or business.
The company has reportedly 17 charges associated and 414 documents available for download. In 1996 tata made 5050% joint venture for lakme with hul and in 1998 it was completely sold to hul. Hindustan unilever limited hul is an indian consumer goods company based in mumbai, maharashtra. Our strategy we have made five key strategic choices to drive our business growth and to make a positive difference to our world.
Hindustan unilever ltd background details about company profile. Hul hindustan unilever limited is one of the leading brands in the fmcg sector. In order for you to further understand the purpose of having a company profile, we have listed below the various purposes of a simple company profile. While the elite class lapped up the products, the mncs ignored the vast opportunity in the low income segment in these markets. List of products of hul in india free download as word doc. Some of its brands include kwality walls ice cream, lifebuoy, lux, breeze, liril, rexona, hamam, moti soaps, pureit water purifier, lipton tea, brooke bond tea, bru coffee. You can find more information about hindustan unilever limited at. Hindustan unilever is an international company dealing in the daily used products all over the world having good hold in the market.
Case studies on company strategies are used to study the business issues of a firm systematically by. India hindustan unilever limited hul manufactures consumer goods of over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers. Parle agro pvt ltd company profile and news bloomberg markets. Hindustan unilever limited hul is indias largest fast moving consumer goods company with a heritage of over 80 years in india. Sep 02, 2014 for a company which straddles a multitude of brandsgrooming and skincare products lifebuoy, pears and dove to name a few, food brands lipton, kissan and knorr, among othersthere is no. The company has delivered one of the strongest operational performances among its peers. Kissanjam,ketchup,squashes, annapurnaaata and salt, knorr soups, modern bread.
Hindustan unilever is one of the biggest fast moving companies of consumer goods with at least twothirds of the population using its products at one time or the other. Hul company profile environmental policy unilever scribd. Hul has traditionally been a company, which incorporates latest technology in all its operations. Consumer oriented sales promotion of hul skin care. Hindustan unilever limited raj, keerthana and aithal, sreeramana srinivas institute of management studies, srinivas university. The report at hand manifests an indepth analysis of the financial statements of hindustan unilever limited. Hul s currently has more than 400 brands in the market and claims to attract maximum consumers via its products like lakme, ponds, dove, knorr etc. The project will help in understanding the brand positioning of different soaps produced and marketed by hindustan unilever limited. Hindustan unilever limited hul about company, products. The company s business sprawls from personal and household care products to foods, beverages, specialty chemicals and animal feeds. Hindustan unilever limited hul is indias largest fastmoving consumer goods company with its products touching the lives of nine out of ten households in the country. Current assets rose 2% and stood at rs 119 billion, while fixed assets rose 3% and stood at rs 51 billion in fy19. Hindustan unilever limited hindustan unilever products list products of. Hul brands hul products list introduction of hindustan unilever ltd hindustan unilever limited hul is indias largest fastmoving consumer goods.
Jan 17, 2019 the marketing mix of hindustan unilever or hul analyses one of the biggest fmcg brands in the market, and in reality an umbrella brand company. Hindustan unilever company history business standard. Jan 11, 2021 hindustan unilever limited hul is indias largest fast moving consumer goods company with a heritage of over 80 years in india and touches the lives of two out of three indians. Hindustan unilever share price, hindustan unilever stock. Hul has announced its results for the year ended march 2019. Jun 08, 2018 hul to focus on data analytics, new products analysts point out that the company can gain more market share in this segment as penetration levels are still in low single digits. Companys general it controls, key manual and application controls. Hindustan unilever directors report, hul reports by directors. Hindustan unilever limited is a fast moving consumer goods fmcg company of india. Vim liquid performed well by increasing penetration through the introduction of. Hindustan unilever limited hulmaharashtra company csr profile. Hindustan unilever india is an indian chapter of hindustan unilever, the company is holding about 62% share whereas the government of peoples republic of india has 38% share. As defined by the recommendation, the historic urban landscape is the urban area understood as the result of a historic layering of cultural and natural values and attributes, extending beyond the notion of historic centre or ensemble to include.
Hindustan unilever limited company brands hul product list. The table below lists the swot strengths, weaknesses, opportunities, threats, top hul hindustan unilever limited competitors and includes hul hindustan unilever limited target market, segmentation, positioning. Hul plans to add food items, alignment with parent firm stays. The company, based on changes as stated above, may alter, amend, modify or make necessary corrective. It is currently headquartered in mumbai, india and its 41,000 employees are headed by harish manwani, the nonexecutive chairman of the board. The company s business sprawls from personal and household care products to foods, beverages, specialty chemicals. As a global company making a real difference across the world, weve got lots to share. Hul s core strategy remains the same but the company consistently is looking to be more agile with respect to execution and ahead of its competitors. Hindustan unilever limited hul is indias largest fast moving consumer goods company with a heritage of over 75. As indias largest consumer goods firm, hul markets more than 400 brands that include beverages, food, and home and personal care goods. Oct 18, 2019 hindustan unilever limited company s registered office address is unilever house, b d sawant marg chakala, andheri east mumbai mh 400099 in. Hindustan unilever limited company information, quickcompany. Brand positioning of hindustan unilever limited, hul project. Step up in personal products, offset by deflation in.
Pdf hindustan unilever limited a study on the marketing. How to upload a pdf to facebook in 3 different ways. Company, therefore, cannot guarantee that the forward looking statements made herein shall be. Apr 06, 2010 the anglodutch company unilever owns a majority stake in hindustan unilever limited. The food products provided by hindustan unilever are tea brooke bond, lipton, coffee brooke bond bru, foods kissan, annapurna, knorr and ice cream kwality walls. Hindustan unilever limited hul is an indian consumer goods company headquartered in. They work to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good. A desi multinational a case study of hindustan unilever. About the company hindustan unilever limited abbreviated to hul, formerly hindustan lever limited, is indias largest consumer products company and was formed in 1933 as lever brothers india limited.
The company is in the fastmoving consumer goods fmcg business comprising primarily into four business segments such as home care personal care foods and refreshments. Find other contact information for hindustan unilever limited such as email, website and more below. Hindustan unilever ltd was incorporated on 17 october 1933 as lever brothers india ltd. But also a part of our report is based on the secondary research here we could not find substantial primary data. Apr 19, 2020 hindustan unilever hul is one of the leading company, offering many products and hence a wide price range. Hindustan unilever limited hul, formerly known as hindustan lever limited hll, is the largest consumer products company in india. Scribd is the worlds largest social reading and publishing site. The hindustan unilever research centre now hindustan unilever research centre was set up in 1958. At the top of the group page, theres a box where you can write a post.
Hindustan unilever shares fundamental analysis and future. Company profile page for parle agro pvt ltd including stock price, company news, press releases, executives, board members, and contact information. Hindustan unilever limited hul is an indian consumer goods company headquartered in mumbai, india. Hindustan unilever limited jq 2016 results presentation, 18th july 2016.
Since hul is a market leader in almost all the segment it is present in it keeps a very competitive price for all the products as the competition is quite stiff in the segments and as the customer in segment are looking for value for. The company is in the fastmoving consumer goods fmcg business comprising primarily. The cover page also includes an overview of the products and services that your business has. Designed initially as a safer beach launching vessel, the profile boats range of aluminium plate boats has developed to provide craft from family recreation, to seriously good dive and fishing boats, as well as commercial charter vessels.
Consistent market development and share gain have been the result of superior execution. Parle agro pvt ltd company profile and news bloomberg. The company displayed an ability to effect price hikes and avoid impact of inflation on vegetable oils, which, combined with improved outlook for fabric wash and strong growth in processed foods and. The company known for its presence across almost all categories of consumer products, has a variety of products in each of the categories targeted. Hul alias hindustan unilever limited was incorporated in the year 1933 having its headquartered at andheri e, mumbai. Companys general it controls, key manual and application control. The company produces services through products such as cosmetics, household accessories, food packets, detergent and soaps and so on. Hindustan unilever products price list pdf download instapdf.
The anglodutch company unilever owns a majority stake in hindustan unilever limited. Hul s products include foods, beverages, cleaning agents and personal care products. Around 60%of our major food and beverage brands brooke bond, bru, knorr, kissan and kwality walls comply with the healthy choice guidelines. Mar 31, 2021 hindustan unilever shares fundamental analysis the company s shares are trading very near to its 52 weeks high of inr 2308 and have good support at the level of inr 1650. Core to the hul approach is a new understanding of the historic environment. Hul is a market leader in consumer products segment with products in more than 20 categories. Although the best way to market a businesss products and services is. Hul has announced its results for the year ended march 2020. Hul believes that an organisations worth is also in the service it renders to the community. Unilever acquired lipton in 1972 ponds india ltd is working in india since 1947 and it is acquired by hul in 1986 by an international acquisition. Implementing the hul approach the hul approach in action the hul approach requires us to take into account the local context of each historic city. Especially in hul skin care products they have applied both traditional and modern sales promotion techniques to attract the consumers and also those techniques was popularized in hul skin care products.
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